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In February 2011, Google introduced the Panda update, which penalizes Web sites that contains content duplicated from other Sites and sources. Traditionally Web sites have copied content from each other and benefited in search engine rankings by participating in this observe, even so Google implemented a brand new program which punishes websites whose written content is just not distinctive. The 2012 Google Penguin tried to penalize Sites that applied manipulative strategies to further improve their rankings about the internet search engine.
Whilst Google doesn't touch upon certain companies, we've encountered corporations contacting themselves SEOs who abide by procedures which are Evidently over and above the pale of acknowledged company behavior. Watch out.
 Bing Webmaster Applications supplies a method for site owners to submit a sitemap and Website feeds, lets consumers to determine the "crawl level", and track the Web content index standing.
Pick sensibly. While you think about no matter if to go by having an Search engine optimization, you may want to carry out some research around the industry. Google is one way to do this, not look at this website surprisingly. You may also seek out some of the cautionary tales that have appeared inside the push, together with this article on a person specially intense Search engine optimization: .
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